Hyundai will virtually launch the new Hyundai Tucson premium SUV at ‘The Next Dimension’ and will also showcase the all-new Creta and new Verna sedan.
Hyundai Motor India Limited (HMIL) is all set to introduce the industry-first and the most advanced virtual-reality experience with the ‘The Next Dimension’ on July 14 at 12:00 noon.
‘The Next Dimension’ is an immersive expression of different cultures with Human-Centric Design. By using the most advanced Futuristic Human-Centric Design, Hyundai is geared up to showcase the larger than life experience in the perfect harmony of dynamic physical and digital worlds for its customers, prospects and media on its 5 official digital platforms, which include Hyundai’s Official Website and its social media handles, namely Youtube, Facebook, Twitter and Instagram.
At ‘The Next Dimension’, Hyundai would present its three iconic brands, which include the All-New Creta, New Hyundai Verna along with the virtual launch of New Hyundai Tucson.
Speaking on the upcoming industry-first ‘The Next Dimension’ experience, Mr. S. S. Kim, MD & CEO, Hyundai India stated that Hyundai’s core is innovation and the company is providing unique experiences through its most advanced technological and futuristic endeavors. He added that with ‘The Next Dimension’, the company intends to curate multi-cultural, human-centric and invigorated experiences in the digital space for all of its stakeholders. He expressed that ‘The Next Dimension’ will spearhead digitalization and virtual experience world in the domestic automobile industry and will set a new benchmark.
‘The Next Dimension’ space design is based on the ‘Brutalist Architectural Philosophy’. It creates simple and functional spaces and accommodates their purpose innovatively and uniquely. If we talk about the digital architecture of ‘The Next Dimension’, it is inspired by the Brutalist Architectural Philosophy having vibrant colors and different pod screens attached to the core architecture design. Each pod screen will have relevant product content in a 3D and animation format showcasing the depth of the design.