What made Maruti Suzuki Swift a successful hatchback in India? Read it now!
Maruti Suzuki has always been the biggest contributor in the Indian automotive industry and has introduced numerous cars that not only carried the value for money factor but also fulfilled the other needs of the car buyers, be the looks, the comforts, or fuel-efficiency. Maruti’s initial two cars, the 800 hatchback and the Omni MPV allowed the Indian families to experience the pride of owning the cars at a reasonable budget. Then, the Esteem sedan and the Zen hatchback also proved to be very successful. Another car that enthralled the Indian car buyers was the entry-level hatchback, Maruti Alto. Since its launch, this hatchback has also been enjoying continued success. But in the year 2005, to cater to the spirit of youth, who always wanted a car that looked sporty, had the punch in the drive, and came loaded with advanced features, Maruti Suzuki launched the Swift hatchback.
Lately, Maruti Swift completed 15 long years of its existence in the Indian car market with the sales figure jumping over 22 lakh units, till June 2020. These figures reveal in itself how successful the car has been in the domestic car market and that too continuously for a longer tenure. But the question is what went right with Maruti Swift? There were too many competitors that came in the market over the course of time, then how come the Swift hatchback continued to be a successful car in India? So, to understand this, let us go through the 11 good reasons that explain why Maruti Suzuki Swift is such a successful car in India, read on!
1. Sporty Looks
The biggest USP of Maruti Swift has always been its sporty looks. When this car was launched in the year 2005 for the first time in India. None other hatchback had such an impressive sporty appearance. This car was able to break the cliches in terms of design and carried a unique mass appeal factor. Surprisingly, the exterior of Maruti Swift has nicely been updated in all of its 3 generations. The currently sold, third-generation Swift also took a major leap in terms of styling, and again it dominates in terms of looks in its segment. So, the classy styling really went well for Maruti Suzuki Swift and earned it buyers from all the age groups.
2. Powerful Engine
Maruti Swift has also been really efficient in terms of performance and drive due to its powerful and calibrating engines. Earlier, this sporty hatchback featured two popular engines – 1.2-litre K Series petrol and the Fiat borrowed, 1.3-litre Multijet diesel. Both of these engines did incredibly well and complimented the practical performance of this hatchback. However, in the current BS6 engine line-up, there is no diesel engine for Swift, but the revised 1.2-litre petrol engine does a fabulous job on the drivability front with peak power churning capability of 81.8 bhp.
3. High Mileage
The car buyers in India, especially the ones who prefer buying budget hatchbacks are very much concerned about the fuel efficiency and the Swift has always proved to be a fuel-efficient choice for such buyers. In the segment, the Swift hatchback has been one of the best fuel-efficient cars in India.The high mileage factor has greatly contributed to Swift’s successful journey in the Indian automotive industry. The current BS6 petrol engine powered Maruti Swift returns an impressive fuel economy of 21.21 kmpl (as per ARAI).
4. Maruti’s Brand Value
Maruti Suzuki’s brand reputation has also been the major reason behind the success of the Swift hatchback in India. Car buyers in India consider Maruti Suzuki as a reliable and trustworthy car manufacturer which adds to its brand value. The Swift, when it was launched in India, complimented cars like the 800, the Omni, the Alto, etc. in the Maruti Suzuki line-up. These cars already had their own charisma in the domestic car market due to various other reasons, hence the Swift too was acknowledged for being a reliable car from a trustworthy manufacturer.
5. Low Maintenance Cost
The car buyers in India have also trusted Maruti Swift because of its low maintenance cost.Swift’s estimated cost of maintenance for 5 years is around INR Rs 21,000, which is lesser if you compare it with the cost of maintenance of similar cars from other brands. Added to this, the spare parts of Swift fall in a nominal price range, which again doesn’t burden the buyers with a high maintenance cost.
6. High Resale Value
This has been one of the biggest reasons why even the first-time car buyers opt for Maruti Swift as their road companion. The success of the Swift hatchback led to establishing its resale value on the higher side, which is a big advantage for any car buyer if he intends to upgrade in the next 3-5 years. In the used car market too, the Maruti Swift has one of the highest resale values. Both, its petrol and diesel trims are in demand in the pre-owned car market.
7. Maruti Suzuki’s Strong Service Network
Maruti Suzuki’s largest network of service centers has benefitted most of its cars significantly. The presence of Maruti’s service centers at every major town and city ensures complete peace of mind to Swift car owners. No matter wherever you take your Swift hatchback in India, you will find one or the other service center of Maruti Suzuki very easily. Even the after-sales customer engagement of Maruti Suzuki has been very appreciable, which has led to the worth of mouth publicity and attracted customers for cars like Swift.
8. All-New Segment for Hatchbacks
Maruti Swift’s arrival brought in a new segment for hatchbacks that you cannot call a complete entry-level car. The Swift was unlike then-popular cars like Maruti Wagon R, Maruti Alto, Hyundai Accent, Hyundai Zen, etc. It was more on the premium side and unlike the entry-level hatchbacks. In fact, it established a whole new segment in India, which led to the arrival of cars like Ford Figo, Volkswagen Polo, Hyundai i20, Fiat Punto and Skoda Rapid. Today, the 3rd-generation Maruti Suzuki Swift competes with cars like siblings Maruti Baleno and Maruti Ignis, Hyundai Elite i20, Tata Altroz, Tata Tiago, Ford Figo, Ford Freestyle and Hyundai Grand i10 NIOS.
9. Sporty, Luxurious and Spacious Interiors
Another reason why Maruti Swift has been very successful in India is its comfortable, luxurious and sporty interiors. The interiors of Swift hatchback not only have sufficient space for five occupants but also look very premium. Sporty interior detailings can be seen in the current Swift hatchback, especially on the dashboard, steering wheel, and instrument cluster. All black interiors and Urbane Satin chrome finish make the interiors look more premium than its previous generations. The comfortable, attractive and spacious interiors have indeed given this car a competitive edge over its rivals.
10. Advanced Features
Since launch, Maruti Swift has been highly appreciated because of its advanced and exciting features. With time, the company has incorporated newer features in this car and made it more value for money. This current generation of this hatchback comes with features like engine start/stop button, steering mounted audio controls, automatic climate control, smart key, SmartPlay infotainment system, choice of automatic transmission gearbox, airbags, rear parking sensors, ABS and more. As a comprehensive package of much-needed comfort, convenience and safety features, the Swift stands as an ideal choice for those who do not want to compromise on the equipment part in their cars.
11. Attractive Price
Maruti Suzuki has kept the price tag of Maruti Swift very nominal as compared to its competitors. The current version of Swift comes at the ex-showroom, Delhi price of Rs 5.19 lakh, which is really worth the money, when you look at the bells and whistles it comes loaded with.