The Tata Tiago JTP and Tigor JTP were the first products of this venture.
The Covid-19 pandemic has begun to show its gruesome reflection on the auto sector. The latest to be bitten by the Coronavirus bug is the joint venture between Tata Motors and Jayem Automotives. In 2017, the homegrown automaker partnered with Jayem in a 50:50 JV and formed JT Special Vehicles Pvt. Ltd. (JTSV). Now, the carmaker has informed stock exchanges that it will be buying the remaining 50% shareholding of Jayem to make JTSV a wholly-owned subsidiary of Tata Motors.
Under the JTP brand, both the companies came together to roll out high-performance versions of the Tata cars. The JV rolled out two powerful iterations of Tiago and Tigor with a JTP badge. The hatchback and compact sedan received much appreciation for their styling tweaks and powerful engines. Meanwhile, the JTP version of the Tata Nexon was also in the works. The future of Nexon JTP seems bleak after the buyout.
While the financial year 2019-20 was one of the challenging years for the auto industry, the Covid-19 trouble has made things worse. Tata Motors has sighted the ongoing scenario as the reason to discontinue this venture. However, the automaker will continue to provide after-sales support and service to its customers of Tiago JTP and Tigor JTP at its select dealerships.