Audi A4 Gets A New Range-starting Premium Variant, Priced at Rs 39.99 lakh

Audi has added a new range-starting Premium variant to its currently most affordable sedan in the Indian market, the A4. With the arrival of the new Audi A4 Premium, there are now three different variants of the A4 to choose from – Premium, Premium Plus and Technology

Pricing

The new Audi A4 Premium has been priced at Rs 39.99 lakh. This makes it more affordable than the Premium Plus (Rs 43.69 lakh) and Technology (Rs 47.61 lakh) variants (all prices ex-showroom, India).

Features

Given that it is the new entry-level variant positioned below the Premium Plus variant, the new Audi A4 Premium misses out on features like fancy looking full TFT virtual cockpit plus digital instrument console, multi-coloured ambient lighting, multi-zone automatic climate control, five-spoke ‘dynamic style’ alloy wheels and gesture-based automatic boot opening function.

However, it is not a pared-down variant by any means, as it still gets comfort and convenience features like LED headlamps and tail lamps, a 10.1-inch touchscreen infotainment system, Audi sound system, Audi Select drive modes, single-colour ambient lighting, single-zone automatic climate control, sunroof, leather upholstery, wireless charger, powered front seats, front, side and curtain airbags, front and rear parking sensors and reverse camera.

Engine and Transmission

The only engine option which has been made available for the Audi A4 Premium is the 2.0-litre four-cylinder turbocharged petrol engine, which pumps out a maximum power output of 190 bhp and a maximum torque output of 320 Nm. The car comes standard with a front-wheel-drive configuration and a 7-speed dual-clutch automatic gearbox. Audi claims a 0-100 kmph sprint in 7.3 seconds, while the top speed rated is 241 kmph. This is the same engine and gearbox combination which powers the other two variants of the Audi A4 as well.

Competition

The lower price point of the new Audi A4 Premium not only undercuts its direct rivals like Mercedes Benz C-Class, BMW 3 Series and Volvo S60, but also the smaller luxury offerings like BMW 2 Series and Mercedes Benz A-Class sedan. It can also be compared with the Skoda Superb, which is around Rs 4 lakh cheaper than it.

Upcoming models from Audi

Audi had ab eventful 2021 with some high-ticket launches like the e-Tron, e-Tron GT and Q5. However, it is already geared for making 2022 a year to watch out, as it is bringing back those models which made Audi an immensely popular brand in India, the Q3 and Q7 SUVs. Both these new SUVs will come in their latest global iterations, but unlike before, they will now be sold as petrol-only models.

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