Hyundai India’s virtual event ‘The Next Dimension’ attracted more than 11 million views and engagement of over 2 lakh.
Hyundai India’s virtual platform, ‘The Next Dimension’ saw a record number of views and engagement on the digital introduction of its models in the country. The South Korean automaker created the event for the introduction of the All-New Creta and the Spirited New Verna, and the launch of Tucson SUV. India’s first virtual event saw 11 million views along with engagement of over 2 lakh people on the company’s social channels such as Facebook, Twitter and YouTube.
The most interesting facet of the event was that it was readied in just a period of 4 weeks – conceptualization to execution. It perfectly syncs virtual and physical dynamics. To give its viewers a breathtaking experience, the 33-minute capsule was filmed by using high-level CGI and VFX technologies, except for the cars and presenters.
Delighted by the epic response, Tarun Garg, Director (Sales, Marketing & Service), HMIL said that it believed that the Digital platform has the Power to Transform the World and with ‘The Next Dimension’, Hyundai has created a new benchmark by successfully positioning Hyundai’s 3 ICONIC brands in one unique frame. It assures its stakeholders that Hyundai will continue to chart new digitally compelling platforms with innovative content achieving new milestones in the industry.
Due to the restrictions on gatherings, the launch events in the country are being held online. Among other carmakers, it seems Hyundai was able to make the most of it.