In its bid to make the car buying experience more user-friendly, Hyundai Motors has tied up with HDFC Bank to offer industry-first online auto retail financing solutions to its consumers. Hyundai is offering the country’s only end-to-end online automotive retail platform ‘Click to Buy’ where customers can get customized car financing solutions directly from the HDFC Bank.
The tie-up will assist customers in opting for easy auto loan financing to buy their preferred Hyundai car. The ‘Click to Buy’ online retail platform eliminates the need of buyers to visit any branches of the HDFC Bank. If you thought who will buy cars online, the figures for ‘Click to Buy’ visits will stun you. It witnessed over 9 lakh visitors and 17,000 registrations in two months!
Speaking on the tie-up, W S Oh, Executive Director – Corporate Planning, Hyundai Motor India said that they are keeping their promise of providing a holistic digital car buying experience to Hyundai customers and that their tie-up with HDFC Bank will strike a new beginning for the customer purchase journey from any virtual location with a bunch of lucrative finance options.
Arvind Kapil, Country Head for Retail Lending at HDFC Bank commented that the partnership with Hyundai Motor India is in line with their belief that a digital eco-system needs to be created to enhance the user experience, particularly in the current environment post lockdown. The eco-system should bring OEMs, dealerships and financiers together and empowers a consumer to buy a new car from the comfort of their homes. At the core of their digital strategy is Analytics and APIs, he added. Analytics helps them understand their consumer better and give them customized product offerings and services while APIs enables them to create a seamless connect between various stake-holders keeping the consumer at the centre. He said that they are happy to say the association with Hyundai Motor India is a win-win not just for customers but all players in the auto industry.
The ‘Click to Buy’ online retailing platform is assisting consumers with on-road prices, online finance options, dedicated sales consultants, loan approval for pre-approved consumers, estimated time of delivery, special online promotions, online booking for test drive cars and home delivery of completely sanitized cars.
With the Covid-19 pandemic giving a strong push to the digital ecosystem, platforms such as ‘Click to Buy’ have high chances of becoming successful more than ever. We believe other carmakers should think on similar lines to push sales via virtual channels.